MarCloud Consulting Logo

Pardot Form Analytics and Tracking Package

Track and collect robust UTM tracking in Pardot upon every form submission that aligns with GA4.

Fixed Cost: £5,500
*Fixed cost guarantee subject to standard pre-work assessment

Our cookie consent astronaut

 

 

What is included?

  • Working UTM parameter demo on up to 10 live Pardot forms
    • We will configure up to 10 of your Pardot forms so it can collect UTM parameters from your live site in real-time, every time. We will populate these values:

      utm_source
      utm_medium
      utm_campaign
      utm_content
      utm_term
      last_utm_source
      last_utm_medium
      last_utm_campaign
      last_utm_content
      last_utm_term

      Fields may need to be set up in your Pardot instance and if so, we will do this for you. We will need Pardot admin rights. 

      We will set this up and record a demo of this working.

      Pre-requisite: You must be using first-party tracking for this to work. We will help you with this!
       
  • GA4 Form Submission Tracking Report Setup
    • Due to Pardot forms being from a different domain (iframe) form submissions are not picked up by GA 4.0 meaning that there is no visibility of form submission in the GA dashboard. We've fixed this problem with our solution!

      We will need to add some code to your Pardot form template and add an event listener within Google Tag Manager to be able to collect the data we need. 

      Following this, we can get a custom report set up for you in Google Analytics and show this working!

Request Information:

 

Privacy Policy